We use our expertise in the sustainability domain for ESG strategy development and advise on the most effective opportunities that make sustainable development a profitable investment in the company’s competitive sustainable future.
Leading the Way
Our approach to ESG Strategy Development is founded on an extensive academic and practitioner base of knowledge. The methodology allows for maximizing the value for customers and stakeholders without wasting valuable resources of the organization. We achieve this by tailoring ESG strategies to the exact unique contextual environment of an organization.
Going to Work for You
For ESG Strategy Development we apply a three-pillar model that includes market research and engagement of relevant stakeholders (1), the development of a sustainability strategy and management process that aligns with your business model (2), and effective communication of sustainable initiatives to the intended users and the public (3).
Why it is important?
From the marketing point of view, a company engaged in sustainability initiatives significantly improves its credibility, trust, reputation, achieves market positioning advantage, and differentiates itself from competitors.
As the result, the company has more enduring revenue streams, as it satisfies the growing demand for sustainable services and products, secures better conditions through its value chain, and benefits from premium prices.
Furthermore, sustainable companies attract more talented workers, and easier build employees’ pride and loyalty. Hence, enjoy less employee turnover.
Another important aspect that drives companies to become more sustainable in their operations is to lower regulatory risks.
Additionally, some government initiatives encourage good business conduct and lower environmental impact through tax incentives and other financial and non-monetary stimulus.
Finally, institutional and private investors are asking tough questions about corporate ESG performance and expect answers to be embedded in corporate strategy, as they are building their ‘green portfolios’.
- CEO/CMO Consulting on Sustainability
- ESG Strategy Development
- GHG Management
- Consulting on Waste Management
- Stakeholders Management
- Sustainability Training and Workshops
- Sustainability Reporting (GRI)
A good ESG strategy is unique to a company. It recognizes the company’s specific strengths and culture. Standards can be an important reference point, but ‘off the shelf’ solutions never make for effective and authentic strategies.
A rigorous process of materiality assessment is essential to identifying the issues that matter most to the company as well as its stakeholders. Good strategy involves not just prioritization but making a decision to really focus on certain issues. The elements should be united into a framework with clear programs, targets, and key performance indicators (KPIs).
The most common mistake an organization can make is engaging in spatial CSR/ESG initiatives that are aimed purely at achieving marketing objectives. Such an approach leads to short time results and can seriously backfire on the company in the future, negatively affecting its image and reputation.
Before a company engaged in sustainable development management, it is important to clarify that sustainability strategy is a comprehensive development that provides a company a road map on where to start and how to achieve the objectives that benefit the business, environment, and society in the most effective and efficient way. This could be done by professionals who are knowledgeable and skillful for the job.
The challenge for managers involved in sustainable development is knowing what to measure and exactly how to measure it. Managers must select, calculate, and explain key business metrics. They must understand how each is constructed and how to use it in decision-making.
The best approach we’ve found is to determine key performance indicators, and then measure how the company’s sustainability strategy is doing against them regularly. This allows sustainability managers to optimize and expand programs that are working while pulling back on those that are not.
ILDAR USMANOV
PROJECT DIRECTOR
I’ll help you create a custom strategy for sustainable growth and assist in implementing sustainable development management.